Creating the Cinematic Film Look in Final Cut Pro

Here is a great tutorial explaining how to turn an average-looking clip into an impressive piece of work:

... and shooting in 24p explained:

Animating a still image in Final Cut Pro

A still image (JPEG) was exported from the film sequence in Final Cut Pro and opened in Photoshop.  Each letter was placed on a separate layer then saved as a Photoshop Document (PSD).  The PSD was then imported back into Final Cut Pro and placed onto the timeline.  Each letter appears on a separate video track and can be set to change independently over time (keyframed). 

Speak to Sophie for more details, she's glad to help.